IFB
The program reflected a strong brand affinity and emotional connection with IFB Industries among the trainees, along with a clear understanding of ongoing schemes and offers. At the same time, the interaction highlighted certain areas for improvement to further strengthen performance and customer engagement.
Key Observations:
- Strong brand affinity and emotional connection with IFB.
- Clear understanding of current schemes and promotional offers.
- Need to enhance CR / CSR selling skills beyond product knowledge.
- Greater role clarity and task updates required for ASMs and ASEs.
- Customer service identified as a sensitive area, requiring focused improvement.




